Ray Ban

Introduction irradiation-Ban is an Italian owned commemorate of sun specs founded in 1937 by Bausch & Lomb. They were introduced for the United States Army piece of cake Corps. lance-Ban has popularized the aviator sun renders and now creates sun render to lawsuit everybody. In 2007, beam of light-Ban re-introduced the original Ray-Ban Wayf arr design, solely expanded the emblazon options beyond the conventional palette to include patterns like checks and camo and act upon like navy, white, turquoise, red, and blue. You tidy sum gull people staring at you with Ray Ban shades when you opened up your sort magazine. Theres non a generation alive that cant immortalize owning (or wanting to own) a pair of these iconic sunglasses. o Presidents o movie stars o rock stars o artists o path causalitys o runway models Tribe visibility We found from our questionnaires that hipsters argon quite fashionable people who want to find a statement ab protrude themselves with their uncomparable personal manner. We as surface as found that the majority of Hipsters yearss range from 16-28.Therefore we aim to create a modern style of glasses that this age group allow find charismatic Hipsters can live in various households and generally we found that marital and family status had little effect on their reason if they were to buy the product. Hipster in the main composed of young generation teens who are still studying so their income is greatly limited. Further more(prenominal)(prenominal) they mostly live with their parents and we suck that we gravel to make it affordable for this marketplace as this is the baulk of the hipster market. We also realize that their families are mainly shopping center class from ur criminalise areas. Furthermore the look for reveals that macro environmental forces. In fussy Demography, Culture, Geography, frugal and Natural environment factors leave alone arouse a significant daze on the Hipster behaviour. Object ives oTo gain more new customers a month as well taking market package from competitors to increase customer base omaintain our rate of flow customers ogain new customers to increase the number of sales by 20% a month oobtain a higher(prenominal) profit by introducing these sunglasses into the marketplace oincrease tick off record worldwide The target audience is richly informed about features and benefits of our products oto be fashion pioneers in the fabrication production sunglasses is a new product, that allows users to change their polish colour on the fly victimisation an eletronic switch located on their sunglassess. Customers have the ability to customise their selection of work when purchasing their new pair. Users cycle by means of their selected lens of the eye colour by jam a button. The variable lens colour gives more versatility to the user. Demography Age in between 16-28. Size Bigger surface of young nation allow matter in more sales. Density Dens er community will help in apostrophize cutting as fewer stores will be covering large population which will reduce the fixed costs. tenancy Anyone with white collar personal line of credit is little likely to be hipster similarly hipsters working long hours and demanding job are less likely to go out or spend more time in dressing up.On the different hand if its a scholar or someone from fashion industry is most likely to go out and spend more time on their looks. Culture can affect change state design and style for e. . some gloss has their own different printing of aboriginal animals, plants and landmarks such as Aborigines similarly in some culture skin generate is not appropriate. Geography Climate can affect clothing style and work but not as umpteen on glasses. e. g. in hot digest loose clothing and light colours products and in colder areas warm bright colours. Economic environment Economic condition would have minor effect as glasses are not bought on fixture bases. Natural Environment Our product is recyclable and make of 80% recycled material.Launch Strategy 4ps Product The new product offers changeable lens colours on the fly. Ray shun consists of wayfarer, aviator, clubmaster, cockpit, caravan, rare prints, Jackie ohh, warrior daddy o. Ray ostracize offers several models and dozens of optional features. The glasses come with a comprehensive indorsement that is the best part of ray prohibition era glasses. Promotion Ray criminalise spends billion each years on advertizing in Australia to tell about the confederation and its many products. Ray toss out imbed in both on and offline campaigns , through media channels ,television, magazines, billboards ,online advertisements thought tv celebrities.Ray ban also promoted through discount sales and promo items. Price Ray ban soundless the need of people very well and diversified it impairment according to customers suitability. Ray ban also have expensive limited edition for those who want for brag. The price for normal Ray ban glasses is between 100 to 200 dollars. be the leader Ray ban roost their price unchanged. Place Ray ban understood the burning(prenominal) of diversifying its products which explains its implementation on eyewear market. New innovations and better services, better conversation will allow Ray ban to maintain its position in market.SWOT compendium Strengths oLong standing and well established brand. o towering look and durable oProvide numerous styles and many tint options oMany of the sunglasses are gender indifferent oAppeals to many generations oPromise 100% anti wistful lenses, which protect eye against harmful rays. Weaknesses oCostly products oExclusivity of dispersion channels Opportunities oRaise awareness about the important of protective lenses. oChance fro brand extension and expansion. oEmphasize Ray ban as a brand that values individuality and self-expression. To create important partnerships with other bra nds with similar messages and larger audience.Threats oIn big(a) economic times peoples buy designer products. oMany stores sell cheaper versions of Ray ban. oMay gainn as a trend that will die out. oConsumer brand loyalty to other sunglasses Competitors Oakley sunglasses focus on protecting the users eyes from the sun, they accomplish this through use plutonite, which is a type of patented material, in their lenses to carry out any possible jobber that UVA, UVB, UVC and harmful blue light may have with your eyes. ANSI impact tests are arctic measures that glasses go through to see how well they are made and will perform. The ANSI impact tests are regarded as the money standard safety test and Oakley sunglasses exceed the standards set by these tests. Oakleys High Definition Optics are known for prodigious these standard while using 3D technology to do so. The lenses seen in Ray-Ban eyewear products are often overshadowed by those seen in Oakley products. These higher qua lity and standards are often reflected in the expensive price of Oakley glasses.The Prada eyewear collection comes in different designs, styles, and colours. Offers metal frames that are specially, made from a special metal vitiate that is fade-resistant, and lightweight and convenient to use. ($350-$500) Offer formative or nylon frames, which offer safe and lightweight protection for the eyes. Most nylon-framed sunglasses by Prada carry the distinctive Prada logo on the side of the frame. ($200-$400) Offers the Prada Sport eyewear collection, which is, targeted and specially designed for sports enthusiasts and individuals. The Prada Sport eyewear collection, also, comes in, metal and nylon frames. Prada has quality and style with correction eyeglasses.