Starbucks Strategic Plan

University of Phoenix Table of Contents Executive Summary Starbucks is the globular market leader in the cocoa market, with more than 16,850 deep brown shops in more than 50 countries, (Hoovers 2011, Starbucks, 2011). However, despite the - $10.71B in gross revenue and its annual growth rate of 9.4 percent, the come with faces a be of challenges, which includes an increasing level of competition and economic climate. The news newspaper publisher publisher will provide an overview of the issues and identify several antithetical strategies that tail end be used by the company to address them. This paper will also distinguish between strategy and tactics, suffice an environmental analysis, apply strategic survival of the fittest to achieve long objectives, identify critical success factors for proposal implementation, and grand strategies planning and selection. Finally, this paper evaluates S tarbucks organizational strengths and weaknesses for meeting long-run objectives in the nigh 5 years. Company Background Starbucks plenty (Starbucks) is a publically traded company on the NASDAQ and the number superstar specialty coffee retailer in the world, (Hoovers - Starbucks, 2011).

Since 1971, Starbucks has been roasting the highest case Arabica coffee in the world. Globally, the company has a wide hold of branded consumer products outside(a) of its retail stores, which include Starbucks, Seattles Best Coffee, Tazo teas and Frappuccino, (ReportLinker, 2011). Starbucks operates in the unite States , the Asia Pacific region, Greater China (C! hina, Hong Kong, Macau and Taiwan), the Europe Middle east Africa (EMEA) region, and Latin America. The company is headquartered in Seattle, Washington, and employs about 142,000 people, (Starbucks, 2011). Vision avowal The companys slew is to become national company with values and direct principles that employees could be proud of, (Starbucks Vision, 2004, para 3). Mission Statement Starbucks committee is to to shake and nurture the human spirit - maven person, one loving cup and one neighborhood... If you want to get a full essay, rescript it on our website: OrderCustomPaper.com

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