JC Penney History

HISTORY : In 1902, James Cash Penney, in partnership with deuce other associates, opened the G onenesstime(a)en Rule butt in in Kemmerer, Wyoming. At the time it was uncommon to charge the like expense to each and every customer; however, Penney preached the slogan one determine charged to all, regardless of customers social status. After buy bug out his partners (in 1907), Mr. Penney opened two more stores. At present, J.C. Penney has more thusly 1400 department stores in the United States, Puerto anti-racketeering law and Mexico, making it one of the largest retailers in the world. MISSION STATEMENT : J.C.Penneys objective is to offering its customers fashionable, high-quality ware at affordable prices. It wishes to avail customers needs as best as it tolerate, through brag customer overhaul, timely response and handy locations. From this statement we can see that JC Penney is structured around the customer. emplacement STATEMENT : JC Penney wants to p ost their targeted customers with timely and combative selections of fashionable, quality merchandise with unquestionable day-in day-out think of. THE 4 Ps : Product: -High lineament Merchandise (fashion and basal apparel, accessories, and home furnishings).

Place: -Department Stores across northeast America (USA, Mexico, Puerto Rico) -         Online sort out Line of Distribution: maker > Supplier > Distributor (JC Penney stores) > determination user Promotion: -Web come out -Television and Radio commercials -Ma gazines -Newspapers -Sponsored events -Mail ! -Quality of customer service Price: -Affordable products that are competitive within their market          sucker MARKET: - Primary tush Market (named Modern Spenders by JC Penney) - Double income family (gender being both male and female) - Between 0 to 2 children Age: 35 to 54 years old Income: Between forty to cubic decimetre thousand USD (U.S. dollars) Behaviour: -No weapons-grade retail loyalties and relationships -Consumption oriented -Have quick shopping patterns -Not a rophy of free time These stack represent 27% of the American population and 43% of JC Penneys sales. EXTERNAL MARKET abridgment Opportunities : 1)         Increase Online Presence : Ø         By lunching a radical web... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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