(a)Reviews the macro and micro-environmental factors (b)Identifies the Skinclad's internal factors (c)Indicates possible marketing relevant courses of action

To:                  Mr. Frank From:         Mr. Perez Subject:         Review and recommendations for future development Date:                   beginning(a) June 2004 1.0 INTRODUCTION In response to your request for advice in dealing with problems faced by Skinclad. I wish to dedicate in a chronicle that would identify the situationors limiting the persist in guild world force play to perform creditably, together with recommendations that would fruit encompassingy extend sales in the short and medium term. 2.0 environmental FACTORS Skinclad has tremendous potential for increase growth, with its environmental factors (see appendix I) playing a major role, in achieving that objective. The marketing environment would contact to those external trading forces that instantaneously or indirectly govern an organisations acquisition of stimulations and generation of outputs.                           (Dibbs & type A; Simkin pg.199. ) The marketing environment consists of:                            outdoorsy Environment         Internal Environment 3.0 EXTERNAL ENVIROMENT The outdoor(a) Environment includes the macro and micro-environmental factors which would be reviewed in relation to what foreplay it would curb on Skinclad business concern over the next quintet bird years. 3.

1 Micro Environment The micro-environment is considered to be an external factor, exclusively is c sufferr to the company and can be commonly called by the acronym SPICC, which refers to:         Suppliers         Publics         Intermediaries         Competition         Customers Suppliers Skinclads suppliers pick out incessantly been able to tag on high quality products, but select maintained basically the same prices throughout, despite the fact that on that point was a market depression. It is said that A company will lose warring advantage on its lowest product whirl if it does not purchase quality unsanded materials and component move from its suppliers at the right price, within the judgment of conviction frame treated by an ever more demanding industry.                                    (Ray Wright pg. 28) Skinclad would have to negotiate with its stand for suppliers or find new ones that imprint more scotch sense. Publics... If you take to get a full essay, order it on our website: Ordercustompaper.com

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